Serving the poor by marketing information: developing a village phone model for Bangladesh

Akter, M. Shahriar and Rajasekera, Jay and Rahman, M. Mahfuzur (2010) Serving the poor by marketing information: developing a village phone model for Bangladesh. International Journal of Economics and Business Research, 2 (3/4). pp. 288-309. ISSN 1756-9850

Full content URL: http://dx.doi.org/10.1504/IJEBR.2010.032297

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Item Type:Article
Item Status:Live Archive

Abstract

Wireless technologies have created an unprecedented opportunity
for rural customers in the developing world to solve their communication and
information problems in an instantaneous, interactive and customised way.
The framework of the study focuses on existing mobile village phone model
in Bangladesh and suggests ways to make it sustainable through mobile
information services marketing. The study has treated ‘village phone’ as a cost
effective and interactive channel through which various information services
can be marketed to serve customers in the rural settings

Keywords:ICT, Developing Countries
Subjects:N Business and Administrative studies > N500 Marketing
Divisions:Lincoln International Business School
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ID Code:11770
Deposited On:04 Sep 2013 10:04

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