Puzzovio, Carolyn (2005) Mesrob & Yacob: the Armenian alphabet and digital font design. In: Exhibition, Galeria Casa Matei, Universiatea de Arta si Design, 6-9 April 2005, Cluj-Napoca, Transylvania, Northern Romania.

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Abstract

Invited by the Rector of the Universitatea de Arta si Design (formerly the Cluj-Napoca Academy of Arts loan Andreescu), to exhibit her work and give a lecture., The exhibition was held from 6-9 April 2005 in the basement 'Galeria Casa Matei' in Matei Corvin House, a historically important fifteenth century city-centre building. The exhibition title referenced the originator of the alphabet, Masrob Mashtots and the first Armenian printer, Yacob Meghapart. The exhibits included 2 digitally-created display fonts for the Armenian alphabet – these characters were the 'tip of the iceberg' of the project which had traced and analysed the forms from the fifth century AD to the present through pen-drawn variations by Armenian scribes and types cut by the renaissance and later punchcutters in Europe. Also exhibited were a series of 17 framed experimental works that explore the aesthetic qualities of some of these unfamiliar letterforms in a purely abstract way, creating compositions using traditional craft methods employed by pre-digital age designers. The monochrome experimental pieces were based on the letterforms from her Armenian display font designs. Media: ink, gouache paint, hand-made cartridge paper. The exhibition was opened by Alexandru Alamoreanu, Dean of the Faculty. Puzzovio gave a lecture on her subject the following day. The work was featured on the 'Culture' pages of the daily newspaper 'Adevarul de Cluj' (ISSN 1220-3203) http://adevarul.cluj.astral.ro on 7th April. The weekly journal 'Informatia Cluj' also featured the exhibition. A further review written by Rostas-Peter Emese (in Hungarian) was published on a 'culture' website the same week. The interest generated by this exhibition led to the Armenian government invitation to exhibit in the National Gallery, Armenia. Digest of evidence: poster for the event; leaflet to accompany the exhibition; press cuttings; photographs; website.

Item Type:	Conference or Workshop Item (Lecture)
Additional Information:	Invited by the Rector of the Universitatea de Arta si Design (formerly the Cluj-Napoca Academy of Arts loan Andreescu), to exhibit her work and give a lecture., The exhibition was held from 6-9 April 2005 in the basement 'Galeria Casa Matei' in Matei Corvin House, a historically important fifteenth century city-centre building. The exhibition title referenced the originator of the alphabet, Masrob Mashtots and the first Armenian printer, Yacob Meghapart. The exhibits included 2 digitally-created display fonts for the Armenian alphabet – these characters were the 'tip of the iceberg' of the project which had traced and analysed the forms from the fifth century AD to the present through pen-drawn variations by Armenian scribes and types cut by the renaissance and later punchcutters in Europe. Also exhibited were a series of 17 framed experimental works that explore the aesthetic qualities of some of these unfamiliar letterforms in a purely abstract way, creating compositions using traditional craft methods employed by pre-digital age designers. The monochrome experimental pieces were based on the letterforms from her Armenian display font designs. Media: ink, gouache paint, hand-made cartridge paper. The exhibition was opened by Alexandru Alamoreanu, Dean of the Faculty. Puzzovio gave a lecture on her subject the following day. The work was featured on the 'Culture' pages of the daily newspaper 'Adevarul de Cluj' (ISSN 1220-3203) http://adevarul.cluj.astral.ro on 7th April. The weekly journal 'Informatia Cluj' also featured the exhibition. A further review written by Rostas-Peter Emese (in Hungarian) was published on a 'culture' website the same week. The interest generated by this exhibition led to the Armenian government invitation to exhibit in the National Gallery, Armenia. Digest of evidence: poster for the event; leaflet to accompany the exhibition; press cuttings; photographs; website.
Keywords:	Exhibitions, Graphic design, Typography, Armenian alphabet, Armenia
Subjects:	W Creative Arts and Design > W210 Graphic Design
Divisions:	College of Arts > Faculty of Art, Architecture & Design > Lincoln School of Art & Design
Depositing User:	Bev Jones
Date Deposited:	30 Aug 2007
Last Modified:	18 Jul 2011 16:16
URI:	http://eprints.lincoln.ac.uk/id/eprint/1063

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